Colin Campbell, CEO, Intent Social Media
Effective marketing is about telling great stories - your own great stories. The days when you were forced to project yourself through third party media interests are over. Now you can embrace your customers, your constituency, directly.
Professional blogs have the following clear benefits.
1) They allow you to tell your stories, your way.
2) They allow you to build your own media brands around your own IP. That means you can directly access your audience without paying to access someone else’s.
3) They build trust between you and the consumer. By telling open and honest stories about yourself, you create the most valuable bond of all - friendship and loyalty.
Of course, most companies have some sort of a blog, but they usually fail to tell compelling, vibrant, and editorially rich stories. They don’t update regularly enough and they don’t have a singular voice that represents your culture.
Intent Social Media offers all this and more.
We build blogs around your best stories, attracting media interest and traffic to your brands. We create an environment that allows you to talk about your own activities in an informal, friendly manner that appeals to today’s consumer, who is wary of traditional PR and marketing.
Today’s marketer must think like a journalist; must find ways to tell stories every day that will compete effectively with all the other stories being told. This is how you convert your stories into a media brand that delivers audience.
We’re not saying that blogs and podcasts are going to replace traditional marketing. We’re not saying they are the only part of social marketing that counts. We are saying that a great blog is pretty much essential to your marketing mix.
Intent Social Media can create the blog that connects you with your consumer, and delivers tangible, measurable results. We can merge your blogging activities with your standing traditional marketing and social marketing strategies. We understand your targets and your goals, and we’ll work with you to achieve a lasting bond with your consumer.