On June 1, Intent Social Media helped Atari and Cryptic Studios launch Champions Online Daily News. The site’s aim is to build awareness of the game’s unique qualities in the MMO space, to drive audience to the game’s official site, and to build registration and pre-orders.
Through the summer, Intent Social Media’s dedicated journalists will be embedded with the Champions Online team, and will be reporting on the game’s progress, talking to the people behind the game and telling great stories about the game’s progress.
We’ll build rapport and community as well as offer interesting stories to the external media and quotes that they can pick through as they see fit.
The stories we write are all free from marketing input. They reflect the true story of the game’s development and its assets.
This is a completely unique way for a game publisher and developer to go about informing the pubic about its own activities and its products. In September Intent Social Media will be releasing a report detailing how the project progressed, including hard data on traffic, community, sign-ups and media activity.